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Anomy

What is Anomy? The state of anomy is much the same as smelling some smoke and after which makes you confused and lost. The real definition of it is: "A state or condition of individuals or society characterized by a breakdown or absence of social norms and values." This concept has emerged in 1893 with French sociologist Ă‰mile Durkheim. According to him, some people might experience Anomy, especially there's a sudden change in their circumstances. One good example will be the Japanese soldiers after world war 2 where their economy started to pick up after they went back to their homeland after the war. Besides this example, another example could be for the modern world people; as the digital economy started to pick up and transform thousands and millions of lives, those who are not technology savvy might choose to give up learning new things and shows an emotion of apathy. A minority of those might experienced anger and frustration too. Below is a video of

Information Hoarders & 5 Deadly Mistakes

Most of the time, one of our deadly mistakes is not that we lack information but rather we lack the right execution.

A lot of people tend to hoard information rather than execute it. It is just like those people who suffered from compulsive hoarding, aka hoarding disorder. They have a kind of behavior that is characterized by excessive acquisition and the unwillingness or inability to discard large quantities of stuff that cover the living areas of the home and cause unnecessary distress.

While I was an undergraduate, I too have too much information given to me for my course of studies. It is, however, my duty to absorb the relevant ones and to discard the irrelevant ones. 

So same things go for internet marketing etc, there is far too much information out there. What we need to do is to really learn and apply what really suit us and stick on to it.
5 deadly mistakes that I just learned recently and would like to share here:
  1. Spending money on website that serves to purpose
  2. Using just one marketing channel (every marketing channel is different)
  3. Focusing too much on selling
  4. Don't know how to convert visitors into leads/sales
  5. Trying to figure out everything alone (it's better to seek for expert knowledge when in doubt)
According to statistics, 90% of visitors won't click unless call to action (make sure you tell what you want your visitors to do)

Lastly, to summed it up for what work best in digital marketing, it is good to know this acronym called "TOP":

T - Traffic (traffic is the lifeblood of every business. Imagine a business without any customer......)
O - Offer (What do you have to offer that others need? Add value first before you promote your product or services)
P - Persuade (This can be done with a landing page)

If you do not have any traffic, you can simply find out what website your target audiences are visiting and advertise on that website (you can use facebook advance advertising option to narrow down you who is really your target audiences)
Provide social proof like testimonial to convince your target audiences
Result based testimonial + character testimonial or video testimonial

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